Command Top Dollar For Your Jewelry by Educating Customers

Educating your customers will build value into your jewelry and allow you command top dollar.

Customers want to know why the jewelry they are considering buying is worth the money, so let them know. Educating potential customers could be the difference between making and breaking the sale.

As a jewelry artist, you know which beading wire you prefer and why. Which would you buy: a bracelet strung on beading wire; a bracelet strung on professional beading wire made of 49 individual stainless steel strands that have been spun together and coated in a pliable coating for strength, durability and kink-resistance?

Educating your customers on the difference between Swarovski crystals and less expensive crystals can be as easy as visually comparing facets and polish.

Gemstones are very popular in jewelry designs. Many potential customers will know little about the gemstones other than they like or dislike certain ones. Show potential customers the difference between imitation, dyed and natural gemstones. Explain why you've chosen what you have and how it makes your jewelry better.

If your creation features a synthetic material like Swarovski pearls versus cultured pearls, play up the benefits of your chosen material. Describe cost benefits, color options, uniformity, and how the two products compare overall.

The ways you choose to educate your customers are endless and don't need to cost a lot of money. The key is to make your explanation easy enough for the layperson to understand, and to be honest in your explanations.There may be times during your career as a jewelry artist you're asked questions to which you may not have the answer. Let your customer know you will research the question to find the information. Then follow through with your promise and return with the answer.

At first Educating your customers may mean educating yourself, but in the end it will be well worth it to know your customers understand they are purchasing a piece of art made from high-quality materials. It will also help build confidence in your jewelry business and you as a jewelry artist.
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